Snapshot
Learning Innovation Grant Recipient
Project Title: Selling Beachfront Property in Kentucky
This project will provide an opportunity for students to create a video commercial that is unique and memorable. Students in my Multimedia class will create 3 commercials that involve promoting 3 local businesses. The commercials will require choosing 3 local businesses that are willing to collaborate to design the commercials and allow students to record the commercials at the business site. Students will be responsible for every aspect of creating the commercials, from choosing the local businesses to presenting the edited commercials. Students must storyboard, rehearse, serve as actors, film, edit and reflect on each commercial. Then, they must present the commercials to the businesses. Using a scoring rubric, the commercials will be evaluated by the teacher and a representative of the business involved in the commercial. When the project is completed, the scores from each set of rubrics will be compared. The final review of rubric scores should show overall improvement in the areas evaluated.